There’s an almost endless array of marketing strategies for homeowners looking to attract guests to their Orlando vacation rentals from email to social media to direct mail marketing. Of all the marketing options available, video has the potential to provide the best return on investment.
Videos highlight your home’s features and help you get consistent bookings at higher rates, making it a powerful marketing tool. Best of all, you don’t need to invest a lot of time, money, or energy into creating high-quality videos.
Before you get started, it pays to understand the benefits of video marketing and how to put this strategy in place for your Orlando vacation rental home.
The Power of Video Marketing for Vacation Rental Homeowners
Videos have the power to communicate a message that answers the questions your audience has about you and your home.
Prospective short-term rental guests enjoy getting to know a property’s owner. They see that there’s a real person behind the home they’re considering for their travel. But more importantly, videos give users a first-hand look at your home. It’s the next best thing to being there in person.
How to Create Videos that Attract More Rental Guests
One reason video marketing has become so popular is because it’s so easy to do with a smartphone. The days of shooting videos with a bulky video camera are long gone, plus most smartphone cameras deliver high quality videos.
Use videos to introduce yourself as the host so you establish the trust people need when booking a vacation rental home. Provide a brief introduction about your home and mention some of its most popular features based on guest feedback.
Not sure what to talk about? What questions might potential guests have about your home, its location, and surrounding attractions? Anticipating and answering those questions in your video increases the chance that they’ll reserve a stay at your home.
Record a virtual tour by starting with the entrance and making your way through the entire home. Avoid rushing through this process so that viewers get a good look at your home. Include multiple angles so that viewers get a real sense of your home’s spaces. Point out any unique features that they might not notice.
If you’re not comfortable shooting the video yourself, you can hire a professional videographer instead. It’s still wise to appear in the video, even if it’s for a brief introduction. This helps set the scene and lets your prospective guests learn a little bit about you so they can feel more comfortable about booking your property.
Marketing Your Vacation Rental Home for a Bigger Return on Your Investment
Share the videos you create on YouTube, Facebook, and other social media platforms. Instagram is ideal for homeowners who want to showcase the visual appeal of their homes. *Note: You will get more reach on Facebook if you upload the video directly to that social networking site, rather than posting a YouTube link.
Including videos in your marketing strategy shows your commitment to meeting the needs of guests and prioritizing their comfort and satisfaction. Videos give you greater visibility online. You can create multiple videos over time, featuring new and unique benefits that guests can enjoy when they stay at your home. Video content can also help your listings rank higher in search engine results pages, making it even easier for prospective guests to find you.
Homeowners who know how to advertise their Orlando vacation rentals can maximize the return on their real estate investment and secure consistent guests all year round. Team Donovan can help you invest in a luxury vacation home that you can market to the growing number of travelers making their way to Florida each year. If you’d like to learn more, contact us at (407) 705-2616 to schedule a free consultation.Image by StockSnap from Pixabay