Vacation rental websites like FlipKey and HolidayLettings are probably the most popular way to secure guests for your Orlando vacation rental home. But they are not the only medium available. Facebook is a terrific tool to attract new rental guests, as well as to turn existing guests into repeat visitors and generate referral business.
One reason for Facebook’s popularity is its global reach. The social networking site has over 1.79 billion monthly active users worldwide! Since Orlando attracts visitors from around the globe, it’s in your best interest to make use of this marketing tool.
The first thing you will need to do is create a Facebook page for your vacation rental. If you don’t have one yet, you can set one up here. (include link) Unlike your personal Facebook profile, this page will be the home base for your business on Facebook.
Next, you will need to follow a few key marketing tips:
“Tell, Don’t Sell” - The fastest way to make your Facebook page a ghost town is to make every post, “stay at my home” or “rent my vacation villa.” Social media is all sabout relationships, and Facebook in particular, is about building and nurturing relationships. That doesn’t mean you can’t talk about your home at all. But it’s best to follow the 80/20 rule – where 80 percent of your content is useful information and 20 percent is a direct call to action to become a guest.
Post Photos, Videos and Other Engaging Content – Photos and videos generate the most likes, comments and shares on Facebook, so this type of content should be your focus. Don’t just share stunning photos of your home, but include pictures of the surrounding area, including local attractions like Disney World or Universal Studios. Encourage your guests to share their photos on your page and to tag their friends.
Live video is also very popular on Facebook, so consider taking your fans on a live “virtual tour” of your property – highlighting certain features like a stunning view of Disney’s fireworks show from your balcony or your community’s amenities such as tennis court, clubhouse or waterslide. Remember that not every traveler is ready to book today, but your posts will help them daydream about their next vacation. When they’re ready to make reservations, they’ll let you know.
You can also post local updates about events happening in the area, special offers and deals, recognize special occasions, ask your followers for feedback, or share personal notes.
Post Regularly, But Not Too Often – It’s important to set up a regular schedule for posting content, so your fans will know you’re active on Facebook. Sharing one or two posts a day is plenty. If you do more than that, you risk annoying your fans.
You can even use Facebook’s scheduling tool so you can plan content in advance. This comes in handy when you’re on vacation. Just leave enough room for last minute additions.
Track Your Success – Travelers spend a lot of time researching online where to stay on vacation before they would ever call or email you. It’s a good idea to track direct bookings that result from your Facebook activity. But you should also try to correlate the effect Facebook has on influencing your inquiries and bookings.
For example, you can keep track of how many people who inquired about your property have also “liked” your Facebook page. Also, track how many “liked” your page after visiting your website or inquiring about your property. And take note of how many referrals you receive from your Facebook fans. These measurements will help you see whether your efforts are paying off, or if you should direct your time and energy elsewhere.
Need help finding a home in Orlando to use as a vacation rental property? Contact Team Donovan today at 407-705-2616.