How to Write a Headline that Attracts Rental Guests

Posted by Team Donovan on Wednesday, April 12th, 2017 at 10:19am.

Have you decided to list your Orlando home in one of the vacation rental websites like HomeAway, FlipKey or VRBO.com? Renting out your vacation home is a great way to generate income when you’re not using your property. 

There are several factors that contribute to a great rental listing, starting with an attention-grabbing headline. In fact, the headline is the single most important text in your entire listing, since it appears at the top of your advertisement. Your headline also appears in the property summary that displays in the rental website’ s index and search results. 

In order to attract rental guests to your vacation home, your property headline must contain a few well-chosen words, up to 12 words in many cases. 

Compare these headlines: 

Bad Headline: Short Term Rental

Good Headline: Studio Apartment in Condo Hotel

Great Headline: Townhome Minutes to Disney! Steps to Resort Facilities – Private Pool 

What to Include in Your Vacation Rental Headline: 

The headline’s job is to get a rental guest to click the listing for more information. The more descriptive you can be, the better chance you have of getting someone to click! Emphasize your vacation home’s major selling points. Describe the property (condo, villa, etc.), location type (near Disney, downtown), suitability (pet friendly, perfect for kids), and amenities (hot tub, pool, game room). Using these specific keywords will also help your listing show up higher on the results pages of search engines like Google and Bing. 

What NOT to Include in  Your Vacation Rental Headline: 

You don’t have to repeat information in the headline that can be found in your rental listing’s summary box. For example, it’s not necessary to specific the number of bedrooms and bathrooms, and the number of people the home can accommodate. Avoid using local jargon too. Don’t assume your guests are familiar with the area. 

NEVER Copy another Rental Listing’s Headline 

Whatever you do, don’t copy the headline from another listing. The goal is to be unique, so you can attract interest in your listing. If you use the same wording as another property, neither listing will stand out. 

Are you looking for a vacation home to buy in Orlando? Team Donovan is the leading Central Florida real estate firm specializing in the sale of properties for use as a second home, investment or both. Contact us today at 407-705-2616 for a free consultation.